Secure the Facility.
Secure the Mind.
The modern kill-chain targets leadership as the Human Zero-Day. We provide clinical-grade assessments for your facility and biological-grade protocols for your leaders.
The Physical & Cyber Audit
100% Conflict-free adversarial testing for perimeters, networks, and cultural shadow risk. No product sales. Just truth.
Coaching & Keynote Speaking
Executive resilience protocols to patch decision fatigue and system rigidity. Keynotes and Intensives for high-stakes leadership.
Ready to act?
Deploy the axe against your risks.
The Philosophy
No one is coming
to save you.
The security industry sells the illusion of safety - cameras that watch crime happen and reports filed after the damage is done.
We rejected the role of the passive observer.
We realized that when the breach occurs - whether digital or physical - hope is not a strategy. The "Observe and Report" model is a documented failure.
"Grab The Axe" is the answer to that harsh truth. It is a declaration of agency. It means that when the alarm sounds, we don't wait for permission. We equip you with the tools, the mindset, and the protocols to cut your own path to safety.
ACTION > OBSERVATION
Command Structure
The minds behind the methodology.
Jeff Welch
Architect of the "Cognitive Firewall." A PhD candidate in Health Psychology and former Corrections Officer, Jeff founded GTA to dismantle passive security models. He focuses on the "Human Zero-Day" - mitigating executive burnout and decision fatigue before they become security breaches.
Marie Welch
The Operational Backbone. With a dual background in I/O Psychology (PhD Candidate) and Business Management (MBA), Marie bridges the gap between clinical rigor and operational strategy. She oversees B2B relations, compliance, and the "business" of risk management.
Dusten Trounce
The Growth Architect. A leader defined by a "bias for action," Dusten specializes in physical security assessments that impact profitability. He leverages high-logic strategies to pinpoint high-ROI vulnerabilities, ensuring defense measures actually scale with the business.
Chris Armour
The Breaker & Builder. Operating on the philosophy that "you can't build a secure system if you don't know how to break it," Chris leads our engineering division. A top 1% National Cyber League competitor, he hardens our digital infrastructure against the very exploits he has mastered.
Secure the Facility
The Trinity of Defense.
Most firms stop at cameras and firewalls. We build the Third Wall.
Physical
Perimeter hardening, access control, and surveillance auditing.
Cyber
Network vulnerability scans, penetration testing, and digital hygiene.
Cognitive
Psychological resilience, anti-burnout protocols, and human error mitigation.
Axe Estate
For executives requiring a hardened perimeter and digital privacy at home.
- Entry & IoT Audit
- Home Wi-Fi Shield
- 15-Page Fix List
Operational
Baseline security validation for insurance and basic compliance.
- Site Walkthrough
- Ext. Vulnerability Scan
- Action Roadmap
Axe Tactical
Multi-day audit ensuring your systems can withstand a targeted attack.
- Drone & Night Ops
- Int/Ext Pen-Testing
- Leadership Briefing
Resilience
Full integration of Physical Security, Cyber Hardening, and Cognitive Protocol.
- Full Red Teaming
- Staff Culture Audit
- CSO Retainer
Strategic Note: The "Tactical" and "Resilience" tiers include our proprietary Cognitive Firewall Protocol to address human error and burnout.
Your Code Isn't The Vulnerability.
Your Cortisol Is.
Burnout, decision fatigue, and cognitive overload create the "Human Zero-Day" - a psychological exploit that allows 90% of breaches to bypass your firewalls. We patch the human operating system.
The Defense Architecture
A phased approach to building organizational immunity.
The Audit
You cannot patch what you cannot measure. We deploy proprietary psychometric assessments to quantify "Burnout Risk" and "Decision Fatigue" across your leadership team.
- Cultural Vulnerability Scoring
- Executive Stress Mapping
- Risk Prediction Modeling
The Intensive
A high-impact workshop that rewires how your team processes stress. We replace "hustle culture" with "strategic cadence," teaching leaders to operate calmly in high-stakes environments.
- Psychological Armor Training
- Crisis Decision Frameworks
- Anti-Fragility Workshops
The Protocols
Motivation fades; protocols remain. We install daily operational habits - SOPs for the mind - that ensure the Cognitive Firewall stays active long after the consultants leave.
- Recovery Scheduling
- Automated Decision Trees
- "Red Team" Self-Checks
Firewall
Protocol
The Cognitive Firewall Protocol
Based on the forthcoming book by Jeff Welch. This isn't self-help; it's a technical manual for your brain. Learn how to identify the "Prison Yard Stare" in the boardroom and secure your mental perimeter.
Mission Success Outcomes
Due to the sensitive nature of our Elite and Tactical engagements, client identities are strictly classified. Below are de-identified operational reports demonstrating the impact of the Cognitive Firewall and physical hardening.
Project: Perimeter Lock
Mid-sized manufacturing facility facing repeated copper theft and unauthorized night access, costing $50k/quarter in losses.
- Drone Analysis identified 3 blind spots.
- CPTED Lighting overhaul.
- Access Control protocols rewritten.
Project: Cognitive Shield
Rapidly scaling firm. Internal audits showed 40% of staff failing phishing tests due to "Burnout/Fatigue," creating high ransomware risk.
- Cognitive Firewall Protocol installed.
- "Decision Fatigue" schedules implemented.
- Leadership anti-burnout training.
High-Net-Worth Estate
Project: Sanctuary
"For the first time in two years, my family feels safe sleeping in our own home. The team was invisible but effective."
Mission Partners
Allies in the Field
Safety is not a solo mission. We actively back the organizations that fight for the vulnerable, rehabilitate the broken, and defend the front lines.
Direct Action & Local Impact
Phoenix Rescue Mission
The Mission: Providing Christ-centered solutions for men, women, and children trapped in cycles of homelessness and addiction.
Our Role: Grab The Axe provides operational security services to the Mission, ensuring their staff can focus on transforming lives without fear for their safety.
Arizona Mastiff Rescue
The Mission: Rescuing and rehabilitating English Mastiffs, Cane Corsos, and Giant Breeds that others have abandoned.
Our Role: Jeff and Marie Welch actively volunteer on the ground, helping to heal and rehome the gentle giants that protect our homes.
Global Defense & Veteran Support
K9s For Warriors
Ending veteran suicide by pairing service members with trained rescue dogs.
Wounded Warrior Project
Advocating for the injured and providing direct support to those who served.
Soldier's Best Friend
"Touching 2 Lives at Once" - United Arizona veterans with therapeutic companion dogs.
Razom for Ukraine
Providing critical tactical medical kits and comms equipment to the front lines of freedom.
Doctors Without Borders
Impartial medical care in conflict zones, from Ukraine to Syria.
National LE Memorial
Respect. Honor. Remember. Memorializing the officers who died in the line of duty.
Operational Intelligence
Latest Briefings.
The "Human Zero-Day": Why Burnout is a Security Breach
New data suggests that 90% of phishing successes occur after 3 PM on Fridays. Here is the physiological breakdown of decision fatigue...
Physical Penetration Test: The "Pizza Delivery" Exploit
During a recent Red Team engagement, we bypassed a $50k access control system using a warm pizza box and a smile...
IoT Vulnerability Alert: Smart Thermostats in Executive Homes
Executive protection teams must audit home automation immediately. A new exploit vector allows lateral movement from thermostats to home office networks...
Command Interviews
Jeff Welch and Dr. Mark Smith on the state of global security and leadership.
Dr. Mark Smith: The Psychology of Leadership (Keynote)
The Discipline of Execution: Media Appearance
External Coverage
Initiate
Deployment.
Whether you need a full adversarial facility audit or an executive resilience protocol for your leadership team.
Contact Info
- Phone: (602) 828-0532
- Email: info@grabtheaxe.com
- 18250 N. 32nd St.
Phoenix, Arizona 85032
Hours of Operation
Our comprehensive security assessment experts are at your service 24/7, all year round, to address your security needs anytime, anywhere.
Service Area
Based in Phoenix, Arizona, our comprehensive security assessment experts extend their expertise nationally and globally, ensuring top-tier security assessments wherever you are.